Recent Work

In our latest groundbreaking research published on July 27, 2024, we provide an in-depth analysis of the burgeoning electric scooter market, identified as a 'blue ocean' of opportunity. This study, led by experts Sunghyun Ahn, Eunyoung Lee, Minji Kim, Eunjung Park, and Jooyoung Choi, maps out the strategic landscape that has shaped the industry's explosive growth, highlighting the key roles of design minimalism and strategic marketing. Our insights offer a roadmap for both emerging and established companies aiming to navigate and succeed in the dynamic field of micro-mobility.